Our Team

Ana Babović

Our Founder & CEO

Ana Babović is a top executive and leading expert in Leadership, Management, and Decision-making. Her story begins when she was 23 years old. She graduated from the School of Political Science and joined the team of the Deputy Prime Minister as a junior, quickly advancing to senior leadership roles.

Since then, her career has always been marked by stepping out of the comfort zone and launching initiatives that no one believed were feasible. The first time was when she left the government to start "Serbia on the Move" - a change-making non-profit that later reformed laws, influenced public opinion, and motivated hundreds of thousands of people to create change in society.

She led several campaigns engaging hundreds of volunteers and built an organization of 150 people that runs solely on volunteer effort. The second time she left her work to attend Harvard and pursue a master’s degree from Harvard Kennedy School. During her time at Harvard, she had the privilege to serve as Head of the teaching team to Professor Marshall Ganz, one of the most renowned professors of leadership in the world. The third time was launching a Leading Change Network, a global non-profit that, in three years and with minimal budget, reached 7,000 members and established 10 branches in five continents.

Currently, she teaches her own Leadership class, "Building Power for Change," at Sciences Po, Paris School of International Affairs.As she says: None of these roles found me ready, but that's how I learned that learning comes from action and that leaders are developed, not born”. From everything she learned from her leadership roles and education at Harvard, Forward Consulting was born. She is dedicated to helping leaders discover their true leadership drive, see what is beyond their sight, and use both to create a greater impact for the thousands of people they serve.

“The people I met along the way are now my colleagues and coaches who spread FORWARD’s mission - Unleashing the leadership potential within individuals and organizations, enabling them to thrive in a dynamic world - because this was also our path of growth too.”‍

Meet our other team members

Meet our other team members

ANA BABOVIĆ

Founder & CEO

NATAŠA ČORBIĆ

Coach

ANA BABOVIĆ

Coach

ANA BABOVIĆ

Coach

ANA BABOVIĆ

Coach